tag:blogger.com,1999:blog-107710252011-12-14T18:50:23.384-08:00Looking for the new old next best thing that was, that will be, that will be again. Bringing technology, the culture around it, advertising and marketing all to the table to just see what happens.Mike Corneillehttp://www.blogger.com/profile/03570533384320937171noreply@blogger.comBlogger61100tag:blogger.com,1999:blog-10771025.post-1110569750100786042005-03-11T11:31:00.000-08:002005-03-14T07:34:10.406-08:00

Remember the hype? Personalization technology will change the consumer experience by knowing what we want to buy, exactly when we want to buy it. It would take us back to a simpler time. Back to the grand old days of The Greatest Generation complete with the proverbial corner hardware store and the friendly old-man proprietor. Where everybody knows your name.That familiar feeling, while personal

Mike Corneillehttp://www.blogger.com/profile/03570533384320937171noreply@blogger.com4tag:blogger.com,1999:blog-10771025.post-1109007257489586212005-02-21T09:26:00.000-08:002005-02-23T12:33:34.196-08:00

Marketing programs are boring. Boring from an execution perspective. They just don't change enough to make the execution interesting.Regardless, if you're creating a web banner ad campaign, driving traffic to your website using postcards or are just wanting to know what your conversion rate on your newsletter is the guts of the execution, the infrastructure, remains the same.Boring jobs are prime

Mike Corneillehttp://www.blogger.com/profile/03570533384320937171noreply@blogger.com1tag:blogger.com,1999:blog-10771025.post-1108265762093244972005-02-12T18:59:00.000-08:002005-02-13T09:42:34.930-08:00

The only truly secure computer is one that is turned off. As our misguided comrades at the MPAA and RIAA have found out, access and security are mutually exclusive. Since computing devices must be used in order to justify their existence we must find a better way to secure our digital world.The second most secure computing devices one that is locked in a thick lead vault, disconnected from

Mike Corneillehttp://www.blogger.com/profile/03570533384320937171noreply@blogger.com2tag:blogger.com,1999:blog-10771025.post-1108238605348343102005-02-12T11:02:00.000-08:002005-02-13T09:06:53.763-08:00

Given the threat of identity theft, the blowback from increasingly invasive advertising tactics and the proliferation of advertising messages on everything from coffee cups to every square inch of anything NASCAR-affiliated the relationship between advertisers and consumers is strained, to say the least.In the rush for the consumer's attention and their all-might dollar advertisers have resorted

Mike Corneillehttp://www.blogger.com/profile/03570533384320937171noreply@blogger.com0tag:blogger.com,1999:blog-10771025.post-1108150678351678752005-02-11T11:13:00.000-08:002005-02-13T09:35:45.606-08:00

Have you ever seen Google, Amazon.com or EBay crash? I don't mean be unavailable for a few minutes, I mean crash, dead, hard stop, gone, *fizzle*!Now contrast that to how many times your home computer has crashed or how many times you've lost a document you were editing due to the software flashing, gurgling and kicking the bucket. The Google gods, Amazonites and EBayitizens are not writing

Mike Corneillehttp://www.blogger.com/profile/03570533384320937171noreply@blogger.com0tag:blogger.com,1999:blog-10771025.post-1108140359013353832005-02-11T08:24:00.000-08:002005-02-11T11:09:14.626-08:00

Reading a recent article over at the McKinsey Quarterly it is starting to become clear that IT is working its self right out of a job. And it's about time.The article, titled "Managing Next Generation IT Infrastructure" drills into the "factory" approach for IT infrastructure as apposed to the "build-to-order" model. The premise is that built-to-order systems that support a single or small set of

Mike Corneillehttp://www.blogger.com/profile/03570533384320937171noreply@blogger.com1